Brand History is proud to sell and be one of the largest authorised online retailers of the following brands!  We are U.K based in Shropshire and supply spikes and golf cleats across Europe.  We have the largest stock supply in the U.K which includes a huge stock of new and older threads that are no longer manufactured.   

We hope you enjoy learning about the impressive history of these brands!


Champ is the world's foremost and largest designer and manufacturer of golf spikes, golf accessories, and cleats, spikes, and traction products and technology for athletic and industrial footwear. No company in the world has designed, engineered, or sold more athletic cleats.


Since 1931 CHAMP and MacNeill Engineering have been trusted to take product concepts and fully develop them and deliver them around the globe in a timely manner. One of our core capabilities is to team up with your development team to review which components and products are suited for your next application. We offer standard components with no tooling costs, modified standard components for minimal costs, or we can quote full custom components and tooling. We are open to your ideas and often codevelop products, with our OEM partners. Engineering is our heritage and we take pride in servicing your needs. Design, quality and performance are an unbeatable combination.


CHAMP/MacNeill Engineering Worldwide is the world’s foremost and largest designer and manufacturer of innovative traction technology for athletic and industrial footwear. As a privately owned family corporation that manufactures and sells under our CHAMP brand of cleats and spikes as well as selling the majority of the most recognized shoe brands in the world. We provide development, support and service of components for virtually every sport and industrial traction application. Branded or private label, bulk components or packaged for retail CHAMP/MacNeill Engineering is ready to serve you. We are headquartered in Marlborough, Massachusetts USA with locations in England, Japan, Hong Kong and China.


Since our founding in 1931, CHAMP/MacNeill Engineering has earned the reputation of being The World Leader in Sport Cleat Technology® through our consistent use of technical engineering ability and passionate commitment to our customers. Our Technical teams have decades of experience and are ready to meet with you to tailor make a traction program for any traction application. Design, research and development (R&D), manufacturing and logistics, are on a global basis accompanied by a team that will work directly with you to accomplish your goals wherever your needs are. Day in and day out, month by month and year by year we are focused on innovative traction technology for you.


Softspikes®, the first and foremost name in golf cleat technology and innovation, were invented in 1993 when a winter metal spike "ban" campaign was endorsed by several U.S. State Golf Associations. (Not banned in the U.K or most places throughout Europe). Wanting to offer golfers an alternative to tennis shoes, Softspikes® co-founder Faris McMullin experimented with various "plug" designs to replace metal spikes. The eventual design, a plastic, fan-like spiral design, became the industry's first and only patented non-metal cleat. Little did he know at the time that this design would revolutionize the golf industry and change the game forever.

Softspikes® have gone on to become one of the most popular golf "inventions" of the 20th century. Offering better traction, more comfort and improved playing surfaces, there is no question as to why Softspikes® are the number 1 choice of golfers worldwide.

Softspikes, LLC is a division of PrideSports which was formed in January 2003 following Pride Manufacturing Company's acquisition of SoftSpikes® and its sister company, TriSport Ltd. of England. This merger formed the world's premier golf accessory company as Pride and Softspikes® are the world's leading golf tee and golf cleat lines, respectively.









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